Service
Retail Max
Point-of-sale optimization and category management
Optimization of retail space, assortment and categories to increase sales, profitability per square metre and the shopper experience.
Retail Max is designed for retail chains that want to use their sales space more efficiently and turn it from a place where goods are merely displayed into a space that actively drives sales.
Applying Category Management principles, we analyse shopper flow, category layout and assortment structure, and create solutions tailored to different store formats – from smaller shops to supermarkets and hypermarkets.
The service covers
Strategic store layout
- analysis and optimization of shopper movement (Traffic Flow)
- identification of “hot” and “cold” zones
- strategic category positioning
- development of secondary and impulse sales zones
Assortment by store format – Assortment Clusterization
- defining the mandatory (core) assortment
- adapting the assortment to store size and type
- adapting to shopper demographics and buying habits
- optimizing assortment breadth and depth
Category Management
- grouping products according to shopper logic (Decision Tree)
- defining the role of individual categories
- shelf space optimization
- aligning space with each category's sales potential
Key benefits
- higher sales potential of the outlet
- higher average basket value
- more efficient use of sales space
- reduced unnecessary stock
- better overview and easier navigation for shoppers
- a better overall shopping experience