Service
Category Partner
Expert assortments and planograms for suppliers
Professional development of assortments, planograms and product positioning strategies for FMCG manufacturers and distributors who want to strengthen their position with key retail chains.
A good product needs the right availability, position and visibility at the point of sale.
Category Partner enables manufacturers and distributors to approach retail chains with professionally prepared proposals for assortment, positioning and planograms.
The goal is for the supplier to act not merely as a seller of its own products, but as a partner who understands the category and can offer the retailer concrete solutions for developing it.
The service covers
Recommended assortments – Share of Shelf vs. Share of Market
- analysis of the portfolio and the sales potential of each item
- defining priority SKUs
- recommending optimal product representation on the shelf
- defining the required number of facings
2D/3D planograms – Space Optimization
- professional visual product-placement schemes
- planograms tailored to different store formats
- space optimization based on product and pack dimensions
- application of visual merchandising standards
Cross-Merchandising and secondary positions
- identification of complementary categories
- development of additional positions outside the home shelf
- recommendations for secondary displays
- creating additional opportunities for impulse and related purchases
Key benefits
- better on-shelf availability
- fewer Out-of-Stock situations
- optimal number of facings for key items
- greater brand visibility
- a more professional approach to Key Account customers
- a stronger negotiating position with retail chains
- laying the groundwork for the supplier to become a serious Category Partner / Category Captain